Being Body Positive
In the 2020s, body positivity has become a more prominent topic. This is done to encourage women of all sizes and shapes to feel beautiful and confident. The media or society does not have to dictate a certain physical type.
Marketers
Most businesses also adhere to this ideal. The models for the popular brand Aerie are available in all sizes, shapes and body types. The images are not altered, so you can see women in their original form.